Designed by Danish designer Jens Landberg Schroder, the Ask Rug is a hand-loomed pile rug crafted in Gabbeh-dyed, high-quality New Zealand wool and linen on a cotton warp.

The uniqueness of this hand-loomed pile rug stems from a dedicated process with attention to every single detail. The rug's luxurious, dense pile ensures an ultra-soft comfort feeling underfoot. The outstanding quality of the New Zealand wool, combined with numerous experiments mixing wool with a bit of linen for contrast, has resulted in a thicker and more exclusive rug. The linen adds a stylish lustre, while a subtle Gabbeh dye contributes a gentle shimmer to the pile. The rug’s design, inspired by natural hues, ensures a gentle and sophisticated aesthetic.