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home > Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - Paperback > Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - Paperback

Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - Paperback

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Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - PaperbackBinding: Paperback Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4 Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real world situations. Title: Marketing Strategy And Management Author(s): Baker Michael J. (University

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Binding: Paperback
Description: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional functional (4 Ps) approach to marketing but incorporates current research topical examples and case studies encouraging students to apply theoretical principles and frameworks to real - world situations.
Title: Marketing Strategy And Management
Author(s): Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781137025821
Pages: 560 Pages
Publication Date: 12/19/2014
Category: Sales & Marketing

Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - Paperback

Name: Baker Michael J. (University Of Strathclyde Visiting Professor Of Marketing At Monash University Australia And Special Professor Of Marketing At Nottingham University Business School Uk) - Marketing Strategy And Management - Paperback
Brand: workonewest
SKU: 13286865934
Price: 109.21 USD
Availability: InStock
Rating: 4.0576 (2186 reviews)