Binding: Paperback
Description: This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six - step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain including distribution to retail stores. Focusing on Africa and least developed countries (LD Cs) the authors demonstrate methods of utilizing intellectual property tools producer ownership market positioning and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business while a rich set of international cases offers insight into the practical applications of brand positioning trademarks and licenses. With a dozen online workbooks to outline methodology skills tools and case studies Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.
Title: Social Entrepreneurship For Development A Business Model
Author(s): Brindle Margaret
Publisher: Taylor & Francis Ltd
Barcode: 9781138181786
Pages: 288 Pages, 5 Tables, Black And White; 38 Line Drawings, Black And White; 43 Halftones, Black And Whi
Publication Date: 2/9/2017
Category: Entrepreneurship