100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color.
There’s a reason it’s called Excellence®. Excellence® triple protection means three ways to protect your hair: seals, replenishes and conditions. Exceptional quality now with 5X more conditioner*. Rich, radiant, gorgeous color all with Excellence® exclusive non-drip crème. 100% resistant gray coverage. No Haircolor Cares More, Covers More**

*Compared to the leading value brand. **Compared to each leading competitors top-selling brand.

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Ingredients
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use.

Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level.

AQUA / WATER / EAU
CETEARYL ALCOHOL
PROPYLENE GLYCOL
DECETH-3
LAURETH-12
AMMONIUM HYDROXIDE
OLETH-30
HEXADIMETHRINE CHLORIDE
LAURIC ACID
GLYCOL DISTEARATE
POLYQUATERNIUM-22
ETHANOLAMINE
SILICA DIMETHYL SILYLATE
CI 77891 / TITANIUM DIOXIDE
2,4-DIAMINOPHENOXYETHANOL HCl
m-AMINOPHENOL
ASCORBIC ACID
SODIUM METABISULFITE
HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL
DIMETHICONE
PENTASODIUM PENTETATE
PROLINE
p-PHENYLENEDIAMINE
PARFUM / FRAGRANCE
CARBOMER
THREONINE
RESORCINOL

DEVELOPER

AQUA / WATER / EAU
HYDROGEN PEROXIDE
CETEARYL ALCOHOL
TRIDECETH-2 CARBOXAMIDE MEA
CETEARETH-25
GLYCERIN
PENTASODIUM PENTETATE
SODIUM STANNATE
TETRASODIUM PYROPHOSPHATE
PHOSPHORIC ACID

AFTER COLOR CONDITIONER

AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
SODIUM PCA
TRIDECETH-6
PANTHENOL
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
CETRIMONIUM CHLORIDE
CHLORHEXIDINE DIHYDROCHLORIDE
HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN
2-OLEAMIDO-1,3-OCTADECANEDIOL
SOLUBLE COLLAGEN

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Directions & Precautions


Instructions may vary by shade. For complete instructions, refer to package insert located inside hair color box.