Binding: Paperback
Description: This book explores the new terrain of network capitalism through the transformations of the discourse on technology. Rather than viewing such discourse as either a true or false reflection of reality Fisher evaluates the ideological role that technology discourse plays in the legitimation of a new form of capitalism. Based on an extensive empirical analysis the book argues that contemporary technology discourse at one and the same time promises more personal empowerment through network technology and legitimates a more privatized flexible and precarious economic constellations. Such discourse signals a new tradeoff in the political culture of capitalism from a legitimation discourse which emphasizes the capacity of technology and technique to bring about social emancipation (through equality stability and security) to a legitimation discourse which focuses on the capacity of technology to bring about individual emancipation (through individual empowerment authenticity creativity and cooperation). Contrary to the prevailing assumption that sees network technology as liberating from the rigidity and pitfalls of a stifling Fordist capitalism the book offers a theoretical framework which sees contemporary technology discourse as an ideology that legitimates the economic social and political arrangements of the new capitalism.
Title: Media And New Capitalism In The Digital Age The Spirit Of Networks
Author(s): Fisher E.
Publisher: Palgrave Macmillan
Barcode: 9781137310811
Pages: 259 Pages, Xii, 259 P.
Publication Date: 9/18/2013
Category: Industry & Industrial Studies