Binding: Hardcover
Description: Help transform your business and innovate like the world's top tech companies! In Inspired product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next Empowered shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model. Yet the most common question after reading Inspired and Empowered has been: " Yes we want to work this way but the way we work today is so different and so deeply ingrained is it even possible for a company like ours to transform to the product model?" Transformed was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology but most of them have never operated this way before. Transformed has three big goals: First the book will educate you with a deep understanding of the product operating model and what it means to work that way. Second the book will convince you with detailed case studies of successful transformations that while difficult it is absolutely possible for you to transform your company to the product operating model. Third the book will inspire you with truly impressive case studies of product innovation showing what you too will be capable of doing once you successfully transform. Transformed is written for those driving change including the senior company leaders starting with the CEO as well as the senior executives and stakeholders who need to collaborate with the product teams the product leaders the members of the product teams and all those who either support or depend on these product teams. Written by best - selling author Marty Cagan and his partners at the Silicon Valley Product Group Transformed is filled with real - world examples and proven practical advice from their decades of experience helping companies move to the product operating model.
Title: Transformed Moving To The Product Operating Model
Author(s): Cagan Marty (Silicon Valley Product Group (Svpg))
Publisher: John Wiley & Sons Inc
Barcode: 9781119697336
Pages: 368 Pages
Publication Date: 3/12/2024
Series: Silicon Valley Product Group
Category: Management & Management Techniques