Binding: Hardcover
Description: Elevate your brand create a compelling brand story and build brand loyalty In Follow the Feeling strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs brand strategists marketers and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast - growing companies from Alibaba to Zara the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems - based approach to brand building Wright offers readers one constant that trumps the hundreds of factors entangling brand value feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors build a tribe and engineer a positive feeling across five important branding territories lexicon audio cues visual stimuli experience and culture. Sharing real - world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP Wright can help you develop and implement shareable culturally - infectious branding strategies. Through storytelling global research and practical tips this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences consumers clients and partners Lean into the convergence of communication culture digital and technology Regardless of industry or sector branding is essential for companies nonprofits and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must - have resource for anyone from C - Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever - increasing metrics paired with waning attentiveness it's not just what your brand does it's how your brand makes your customers feel.
Title: Follow The Feeling Brand Building In A Noisy World
Author(s): Wright Kai D. (Columbia University)
Publisher: John Wiley & Sons Inc
Barcode: 9781119600497
Pages: 304 Pages
Publication Date: 8/6/2019
Category: Sales & Marketing