Binding: Paperback
Description: Digital platforms controlled by Alibaba Alphabet Amazon Facebook Netflix Tencent and Uber have transformed not only the ways we do business but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real - world applications to explain key concepts such as how platforms manage network effects and which price and non - price strategies they choose. This self - contained text is the first to offer a systematic and formalized account of what platforms are and how they operate concisely incorporating path - breaking insights in economics over the last twenty years.
Title: The Economics Of Platforms Concepts And Strategy
Author(s): Peitz Martin (Universitat Mannheim Germany)
Publisher: Cambridge University Press
Barcode: 9781108710749
Pages: 270 Pages, Worked Examples Or Exercises
Publication Date: 1/27/2022
Category: International Business