Binding: Paperback
Description: This book presents a unique overview of public relations history tracing the development of the profession and its practices in a variety of sectors ranging from politics education social movements and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures including financial legal and ethical considerations that have shaped public relations and have led to the parameters in which the practice is executed today exploring the role that underrepresented groups and sectors (both in the U. S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper - level undergraduate and graduate courses covering public relations theory management and administration; mass communication history; and media history.
Title: Public Relations History Theory Practice And Profession
Author(s): Myers Cayce
Publisher: Taylor & Francis Ltd
Barcode: 9781138491410
Pages: 172 Pages, 1 Tables, Black And White; 1 Illustrations, Black And White
Publication Date: 7/30/2020
Category: Public Relations