Binding: Paperback
Description: Achieving your goals quickly and efficiently is both more difficult and more important in today's hyper - globalized world. A new environment is being created by disruptive technology radical new business models digital communications and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States in which terrorists use social media to recruit members and to broadcast executions in which the very existence of the nation state is in question where everyone can communicate globally 24 hours a day at no cost and in which a leader is much more likely to be at the center of a crisis. Today successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi - stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win - win outcomes with current and future employees investors suppliers distributors customers governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Title: Public Relations In Hyper - Globalization Essential Relationship Management - A Japan Perspective
Author(s): Inoue Takashi (Inoue Public Relations Inc. Japan)
Publisher: Taylor & Francis Ltd
Barcode: 9781138054967
Pages: 296 Pages, 53 Line Drawings, Black And White; 3 Halftones, Black And White; 56 Illustrations, Black
Publication Date: 3/13/2018
Category: Public Relations