Binding: Paperback
Description: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the market from political economy and sociology it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition the logic of sustainability the logic of individualism the logic of objectivity and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport CSR social media statistics and entertainment. Bringing theories from marketing and consumer research sociology cultural studies technology and media studies to bear on marketing communications this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Title: The Dark Side Of Marketing Communications Critical Marketing Perspectives
Author(s): Mcdonagh Pierre
Publisher: Taylor & Francis Ltd
Barcode: 9781138587137
Pages: 124 Pages, 2 Tables, Black And White; 1 Line Drawings, Black And White; 1 Illustrations, Black And W
Publication Date: 10/29/2020
Series: Routledge Studies in Critical Marketing
Category: Sales & Marketing