Binding: Hardcover
Description: An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives and businesses it's understandable to feel like you re drowning in data. There's a dashboard or chart for just about everything but data alone can t help you understand and empathize with your customers. No amount of it will take you inside their heads help you see the world through their eyes or let you experience what it's really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision design and experience. In this book you ll: Learn how businesses became obsessed with data but disconnected from their customers and why that's not sustainable Get the basics about how to capture human insight through user testing including how to find the right people ask the right questions and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real - world examples of how you can collect and scale human insight across the teams in your organization from marketing to product and beyond Learn how to evangelize the power of human insight throughout your organization so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft AA a Club Alliance Hello Fresh and Notre Dame's IDE a Center solidly connect with and elicit meaningful feedback from customers in friendlier faster and more direct ways Perfect for any industry User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co - authored by the chief insights officer and the CEO of User Testing a Saas company fundamentally changing the way both B 2 B and consumer brands find out what real people think and feel. The book reflects the authors commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company's decision making.
Title: User Tested How The World's Top Companies Use Human Insight To Create Great Experiences
Author(s): Macmillan Andy
Publisher: John Wiley & Sons Inc
Barcode: 9781119844631
Pages: 240 Pages
Publication Date: 2/15/2022
Category: Business & Management