Binding: Paperback
Description: Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step critical paths are wildly different and there has been a huge increase in in - season buying as a response to heightened consumer demand. This textbook is a comprehensive guide to 21 st - century fashion buying and merchandising considering fast fashion sustainability ethical issues omnichannel retailing and computer - aided design. It presents an up - to - date buying cycle that reflects key aspects of fashion buying and merchandising as well as in - depth explanations of fashion product development trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students specifically second - and final - year undergraduate as well as M a/ M Sc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Title: Fashion Buying And Merchandising The Fashion Buyer In A Digital Society
Author(s): Henninger Claudia E. (University Of Manchester Uk)
Publisher: Taylor & Francis Ltd
Barcode: 9781138616325
Pages: 232 Pages, 8 Tables, Color; 60 Line Drawings, Color; 68 Illustrations, Color
Publication Date: 5/20/2020
Series: Mastering Fashion Management
Category: Fashion & Beauty Industries