Binding: Paperback
Description: Written by a pioneer of the discipline this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms but this textbook also considers major international companies analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate postgraduate and MB a levels. It will also be valuable for students taking courses on marketing entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up - to - date and innovative coverage of the public sector digital marketing and social media
Title: Entrepreneurial Marketing Sustaining Growth In All Organisations
Author(s): Chaston Ian (University Of Auckland Auckland)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781137500908
Pages: 400 Pages
Publication Date: 11/3/2015
Category: Sales & Marketing