Binding: Paperback
Description: Cross - Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa and the impact of businesses and individuals in shaping a culture. It provides critical and in - depth information on globalization global/glocal leadership cross - cultural marketing and cross - cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management bias management cross - cultural motivation strategies and change management. While most literature in the field is dominated by the static paradigm that is culture is fixed nation equates to culture and values are binary this book takes a different approach. It regards national values as a first - best - guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static context is the software of the mind opposing values coexist change is constant and individuals can develop a multicultural mind. A unique feature of this book is the contribution of an interdisciplinary approach. It's the first textbook of cross - cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.
Title: Cross - Cultural Management With Insights From Brain Science
Author(s): Nguyen - Phuong - Mai Mai (Hogeschool Van Amsterdam The Netherlands)
Publisher: Taylor & Francis Ltd
Barcode: 9781138304666
Pages: 338 Pages, 10 Tables, Black And White; 11 Line Drawings, Black And White; 13 Halftones, Black And Wh
Publication Date: 9/11/2019
Series: Routledge International Business Studies
Category: Organizational Theory & Behaviour