Mcewan Mhairi - The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities - HardcoverBinding: Hardcover Description: The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer centric marketing to drive growth. The authors explain what world class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Title: The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities Author(s): Mcewan Mhairi Publisher:
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Binding: Hardcover
Description: The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer - centric marketing to drive growth. The authors explain what world - class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.
Title: The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities
Author(s): Mcewan Mhairi
Publisher: John Wiley & Sons Inc
Barcode: 9781119953319
Pages: 320 Pages
Publication Date: 12/12/2011
Category: Sales & Marketing Management
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Mcewan Mhairi - The Growth Drivers The Definitive Guide To Transforming Marketing Capabilities - Hardcover