Velveteen Habit is a 100% cotton chenille yarn with that plushy, velvety feel, but done properly.

No PLASTIC. No weird shine. No squeaky needles.  Just soft, breathable cotton with a beautifully tactile pile.

If you’ve written off chenille as “a bit 90s”… fair. But it’s back. And this is the version you actually want to knit with.

Matt, velvety, and surprisingly sophisticated, it creates a fabric that feels rich, cosy, and properly wearable (not costume-y).

We love the instant texture, and all the shadow and depth. It's super cool as a highlight yarn in an intarsia project, a colourwork option, popping texture or just a plain stocking stitch. 

Ideal for garments you want to live in, elevated basics, plush accessories, and layering.

{Oh also, the ball band has a nifty snip-off section you can use as a garment label with washing instructions.
The rest of the ribbon? Book mark? Measuring tape? Temporary belt??}

Here are some pattern ideas for this yarn. We'd love to see what you come up with!