Things are going well for Jane Murphy, or so it seems. She's making it in New York, a sort of wunderkind at the social media marketing startup where she works. She's put an experimental writer, Jeremy Miller, on the map by helping him concoct a viral internet novel, told in fragments through various fake social media accounts. But privately, Jane feels trapped, ruled by her routines and her compulsions, caught up in an endless cycle of soothing and punishing herself. There is so much that she has to keep hidden, especially from Jeremy as their professional relationship transforms into something more. But then, tragedy strikes, and the story changes track. As the perspective shifts, so too does our image of Jane and those in her orbit as what we think we know begins to unravel.