Binding: Paperback
Description: This new and fully - updated second edition of this acclaimed textbook offers a guide to public relations spanning all aspects of PR work including fashion event management crisis communications politics celebrity PR and corporate communications and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought - provoking analysis of this exciting but enigmatic industry its ethical dilemmas and the role it plays in the contemporary world not least its controversial but crucial relationship with the media. PR Today offers a fresh lively and realistic perspective on its subject based on the authors rare combination of international top - level experience insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic fast - growing profession. New to this Edition: - Content has been fully updated throughout to ensure up - to - date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR Accompanying online resources for this title can be found at bloomsburyonlineresources. com/pr - today - 2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Title: Pr Today The Authoritative Guide To Public Relations
Author(s): Goldsworthy Simon (Richmond University Uk)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781137495686
Pages: 320 Pages
Publication Date: 11/3/2015
Category: Public Relations