Binding: Paperback
Description: Now in its third edition this core textbook for advanced undergraduate graduate and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MN Es). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective rooted in theory and practice. The discussion also includes unique commentaries on seventy - four seminal articles published in the Harvard Business Review the Sloan Management Review and the California Management Review over the past four decades demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes especially as they venture into high - distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship strategic challenges in the new economy and international business strategy during globally disruptive events including the Covid - 19 pandemic. Students will benefit from updated case studies improved learning features and a wide range of online resources.
Title: International Business Strategy Rethinking The Foundations Of Global Corporate Success
Author(s): Lee I. H. Ian (Loyola University Chicago)
Publisher: Cambridge University Press
Barcode: 9781108738378
Pages: 675 Pages, Worked Examples Or Exercises
Publication Date: 12/9/2021
Category: Management & Management Techniques