Binding: Paperback
Description: Strategic Fashion Management: Concepts Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever - growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world this book provides in - depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final - year undergraduate and postgraduate students studying fashion management or marketing as well as those on MB a and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Title: Strategic Fashion Management Concepts Models And Strategies For Competitive Advantage
Author(s): Thind Ranjit (Fashion Consultant Uk.)
Publisher: Taylor & Francis Ltd
Barcode: 9781138064553
Pages: 182 Pages, 9 Tables, Black And White; 18 Line Drawings, Black And White; 18 Illustrations, Black And
Publication Date: 11/22/2017
Category: Fashion & Beauty Industries