Binding: Paperback
Description: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21 st century. Focusing on three main approaches media economics critical political economy and production studies the authors provide an empirically rich analysis of ownership organizational structures and culture business strategies markets networks of strategic alliances and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical political economic and social factors. In addition to introducing today's convergent world of global media the book gives readers a greater understanding of their own potential roles within the global media industries.
Title: Understanding The Business Of Global Media In The Digital Age
Author(s): Jin Dal Yong
Publisher: Taylor & Francis Ltd
Barcode: 9781138688988
Pages: 270 Pages, 13 Tables, Black And White
Publication Date: 10/20/2017
Category: Media, Information & Communication Industries