Binding: Paperback
Description: More than ever organisations are facing a data avalanche from various sources be they in electronic or hard copy format. How an organisation manages this ever - increasingly important resource data can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management including data quality and data security can be applied to an organisation's customer relationship management (CRM) platform but also highlights how aspects of data management marketing and technology are needed to operate develop and manage a CRM platform in order to carry out tasks such as reporting and analysis developing data plans undertaking data audits data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
Title: Creating And Managing A Crm Platform For Your Organisation
Author(s): Boulton Richard
Publisher: Taylor & Francis Ltd
Barcode: 9781138335806
Pages: 158 Pages, 1 Tables, Black And White; 10 Line Drawings, Black And White; 10 Illustrations, Black And
Publication Date: 3/26/2019
Category: Service Industries