Binding: Hardcover
Description: Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four P's of Marketing Philip Kotler explains how marketers can use technology to address customers needs and make a difference in the world. In a new age of metamarketing this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed marketing has shifted from traditional to digital but most customers still value some forms of human interaction. As a result multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Title: Marketing 6.0 The Future Is Immersive
Author(s): Setiawan Iwan (Marketeers Indonesia)
Publisher: John Wiley & Sons Inc
Barcode: 9781119835219
Pages: 256 Pages
Publication Date: 12/12/2023
Category: Business & Management