Fuggetta Rob - Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force - HardcoverBinding: Hardcover Description: Companies aren't trusted brands aren't trusted and nor are your executives. People trust each other and now they have the tools to communicate with each other using social technologies and mobile with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Title: Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force Author(s): Fuggetta
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Binding: Hardcover
Description: Companies aren't trusted brands aren't trusted and nor are your executives. People trust each other and now they have the tools to communicate with each other using social technologies and mobile with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army.
Title: Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force
Author(s): Fuggetta Rob
Publisher: John Wiley & Sons Inc
Barcode: 9781118336038
Pages: 304 Pages
Publication Date: 7/31/2012
Category: Sales & Marketing
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Fuggetta Rob - Brand Advocates Turning Enthusiastic Customers Into A Powerful Marketing Force - Hardcover