Binding: Paperback
Description: Now in its 3 rd edition Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references examples and case studies featuring companies such as American Express Direct Line Barclays Nat West RBS Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post - Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company's trustworthiness and safeguard a culture that is customer - focussed New examples vignettes and case studies that showcase best practice from around the world B 2 B and B 2 C marketing Upgraded Power Point support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance as well as essential reading to those industry - based and studying for professional qualifications.
Title: Financial Services Marketing An International Guide To Principles And Practice
Author(s): Waite Roisin (Barclays Group Uk.)
Publisher: Taylor & Francis Ltd
Barcode: 9781138684522
Pages: 592 Pages, 35 Tables, Black And White; 99 Line Drawings, Black And White; 14 Halftones, Black And Wh
Publication Date: 11/7/2017
Category: Financial Services Industry