Binding: Hardcover
Description: Brian " Box" Brown brings history and culture to life through his comics. In his new graphic novel he unravels how marketing that targeted children in the 1980s has shaped adults in the present. Powered by the advent of television and super - charged by the deregulation era of the 1980s media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian Box Brown's The He - Man Effect shows how corporate manipulation brought muscular accessory - stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He - Man Transformers My Little Pony and even Mickey Mouse himself into the spotlight this graphic history exposes a world with no rules and no concern for results beyond profit.
Title: The He - Man Effect How American Toymakers Sold You Your Childhood
Author(s): Brown Brian " Box"
Publisher: Roaring Brook Press
Barcode: 9781250261403
Pages: 272 Pages, Black And White Illustrations Throughout
Publication Date: 7/11/2023
Category: Popular Culture