Binding: Paperback
Description: Written for working and aspiring filmmakers directors producers and screenwriters The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post - production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book marketing experts Schwartz and Mac Donald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio genre independent and documentary) through the marketing process examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout an extensive glossary and end - of - chapter exercises The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Title: The Marketing Edge For Filmmakers: Developing A Marketing Mindset From Concept To Release
Author(s): Macdonald Katherine (Paramount Pictures Usa)
Publisher: Taylor & Francis Ltd
Barcode: 9781138088924
Pages: 302 Pages, 3 Tables, Black And White
Publication Date: 8/26/2019
Series: American Film Market Presents
Category: Cinema Industry