Binding: Hardcover
Description: Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long - term benefit. To some activists all executives are exploitative selfish 1 percenters . To some executives all activists are irresponsible unyielding extremists. And yet engaging with the issue isn t optional all businesses must have a strategy to deal with sustainability and like any strategy this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard - nosed and clear - eyed way. Rosenberg's nuanced and fact - based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic not (just) to save the planet but to fulfil their short medium and long - term responsibilities to shareholders and other stakeholders.<
Title: Strategy And Sustainability A Hardnosed And Clear - Eyed Approach To Environmental Sustainability For Business
Author(s): Rosenberg Mike
Publisher: Palgrave Macmillan
Barcode: 9781137501738
Pages: 228 Pages, Ix, 228 P.
Publication Date: 9/27/2015
Series: IESE Business Collection
Category: Business & The Environment; „Green? Approaches To Business